Quill Research
Competitor teardowns, in plain English.
We walk a rival product end to end and hand you a short brief: what they do, where they win, and moves you can use Monday. Built for agencies and sales teams that need usable intel, not a blog roundup.
What we actually do
Sign up. Click through. Write what happens.
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Timed walkthrough
Sign up. Click through. Time the path from first touch to live product. Write what happens: pricing gates, nurture, friction, and the moves that win or lose the deal.
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Stealable moves
A short list of stealable moves (messaging, pricing, nurture, UX patterns). Enough to brief an AE or walk into an RFP without guessing from a homepage.
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Followable brief
Someone who was not in the room can still follow it.
Who buys
When a named rival keeps showing up.
Agencies and sales teams when a named rival keeps showing up in demos, RFPs, or lost deals. One brief. Clear price band: $1,500 to $3,000 for the same depth on a rival you name.
Not analyst theater. Not content marketing. If your team cannot steal a move from it in one sitting, the brief failed.
Talk to Quill
Your next competitive call should not start with “I skimmed their site.” Quill exists so it does not.